Practical, human-centred technology for learning, innovation and decision-making.
Synthetic Futures develops EdTech tools, interactive digital products and AI-enabled experiences that help people and organisations explore ideas, rehearse decisions and learn through doing.
What frustrates her
- Three systems that nobody keeps up to date
- Every improvement lands on her desk to run
“I have been sold time savings before. What I have never been shown is who actually does the work.”
A synthetic customer persona is generated from what the user describes, then interviewed.
What people say after using our tools
Founders, business managers and enterprise educators who tried Mimic, the Synthetic Customer Persona, completed a feedback survey afterwards. 100% rated it very or extremely useful, 100% said the persona felt like a realistic customer, and 100% said they would use a tool like this again.
“The synthetic user was very believable and it was extremely helpful in challenging my innovation pitch. It really caused me to think about how I could change my position to meet its needs.”Business owner, professional services
“The persona we generated was very close to a typical client we face. They had very realistic arguments and points of understanding.”Tech consultant, compliance services
“In a safe and realistic environment it gave me a real opportunity to answer questions about my innovation.”Aspiring entrepreneur, medtech
“The engagement helped me see some holes in my thesis and rethink the service.”Enterprise educator, professional services
Feedback survey of 16 participants, 2026. Responses were anonymous and are quoted by role and sector only.
Founder
Dr Kadja Manninen
Kadja works at the intersection of AI, innovation and small business, with a focus on turning emerging technologies into practical tools and new ways of working.
She is an academic in digital innovation, with experience of leading AI accelerators supporting small businesses across multi-university partnerships. Her doctorate, from the University of Nottingham, focused on digital entrepreneurship and human-computer interaction.
Before academia, Kadja worked as a contemporary circus artist. That creative background continues to shape how she approaches experimentation, design and the development of new ideas.
How we work with organisations
Licensing
Flexible licensing for Synthetic Futures tools for individuals, businesses, teams, cohorts and organisations. Licensing can support independent use, teaching and learning, accelerator programmes, workshops and wider organisational access.
Delivery
Practical sessions and workshops using Synthetic Futures tools, delivered with your cohort in person or online. Sessions can support customer discovery, innovation, AI system design and wider digital capability.
Consultancy
Practical support for organisations exploring where digital tools and AI can add real value. This includes Architect, our AI System Design Coach, which helps businesses turn ideas into clear, workable system designs.
Research
Commissioned evaluations and research partnerships on how organisations adopt AI in practice, from programme evaluations to jointly published studies with universities, public bodies and industry.
Get in touch
For access, pilots, workshops or programme delivery, write to hello@syntheticfutures.co.uk, or send a message on WhatsApp.
Access and delivery enquiries
hello@syntheticfutures.co.uk
Based in
United Kingdom, working globally